“For the new Escales collection – which is cheerful, colourful and bursting with energy – we needed a woman who was both chic and modern,” said the label’s international communications director, Marie-Sabine Leclercq. “Alexa Chung is the woman who embodies it the best. Her enchanting gaze, which is very strong and very present, gives the campaign a lot of personality. She has energy and confidence.”
xa
